badmarket.ingHonest marketing, by people who can't market.
We are software engineers. Ten of us, in Tbilisi. We like things simple. We are bad at marketing, and every attempt to get better at it made us sound like someone else.
So this is the page a marketer would never let us publish. Everything they would cut is left in. Nothing crossed out was removed. Look.
What we built
The cloud computer for agents. Deploy anything in seconds. The last platform you'll ever need.
A cloud hosting platform called usectl. From bare metal up. Database, object storage, sockets, backend, frontend, deploy, backups, a CLI, one bill. We built it because every project we ran meant Postgres here, S3 there, the frontend on one platform, the backend on another, agents on a third. Ten dashboards. Three projects at a time. Only two of us could untangle it when it broke.
Why it's not one feature
Every founder we asked said: pick one feature, sell it, add the next later. We believe them. We couldn't do it. Nobody wants a database with nowhere to put the app. Hosting is the whole thing or it's nothing.
So if you're a marketer and you know how to niche this down, the form is at the bottom. We will take it seriously.
Who it's for
A small team, several projects, one person who knows the servers and nine who don't. Today every one of us can build a full app and ship it alone, devops or not. That's the feature.
Who it's not for: people who need a US region today, people who want a dashboard for everything, teams that already have a happy devops person and a happy bill.
The numbers we'd normally hide
UNEDITED| Team | 10, bootstrapped, funded by our own client work |
| First paying clients | February 2026, mostly friends and mutuals |
| Marketing tried | paid views, Reddit, X, HN, Product Hunt, feature posts |
| What moved | nothing, until we started writing honestly on X in September |
| Founder's X, Sept 8 → 16 | 464 → 1,095 followers, by talking to people instead of announcing |
| Best post so far | 1,030 views. It starts with "I'm bad at marketing." |
| Launch | planned, first one ever, on X. Never done it before. |
What we believe
If anyone can build their own tools in a weekend, selling software gets harder every month. The software stopped being the moat. The place it runs is. We'd rather be the place.
And the best marketing move we've found is the one that needs no skill: say what's true, including the parts that don't help.
The log
We also run a company with an AI agent, in public, with every step timestamped: runbyagents.usectl.com. This page will be updated the same way. Every change to it, with the date, at the bottom.